Sardinia symbol liqueur, myrtle reflects in all respects the spirit of this fantastic island: with that intense and sensual aroma of wild berries and marine stain and with that unique and inimitable taste, where the gently sweet notes merge harmoniously to The bitterly ones of the fruits of the spontaneous arbust. Zedda Piras red myrtle is a concentrate of unforgettable sensations. Produced by the infusion (for several months) of the mature berries of myrtle, harvested strictly by hand in uncontaminated places, with pure alcohol, which is added to a sugar syrup, this liqueur of the Sardinian tradition has now become a pleasant and tasty after dinner which is difficult to give up.

Dark and intense amber color, from the typical aromas of myrtle berries, laurel leaves, chestnut honey, sea notes and officinal herbs, wraps the palate with moderate sweetness, to which it acts as opposed to an immediate loving note that leads to an ending Consistent and aromatic.

Try it at the end of the meal, served with an ice cube, especially on the warm summer evenings: it will refresh the spirit by helping digestion.

Agency

Campari Group

Since 1994 Luca Garavoglia (born in 1969) has been president of the company, as well as number one of the family who controls the majority of Campari, already announced director on behalf of Fiat in 2012 of RCS Mediagroup, only since March 2014 entered the board of directors as a member of the Committee for remuneration and appointments.

Since 1995, the company has embarked on a policy of great corporate development through about 20 acquisitions of other operators in the sector, including:

The Italian activities of Koninklijke Bolswessanen NV, better known as Bols, with the brands Crodino, Cynar, Lemonsoda, Oransoda, Blancosarti, Crodo and the license for the production and marketing for Italy of the Amaro Jägermeister: the operation requested a Commitment of 350 billion lire, but made 20% of the Italian alcohol market reaches the group and 23% of the aperitif sector the activities of the Barbero 1891 and the Openol brands, Aperol Soda, Mondoro, Barbieri and Serafino, by agreement from 150 Millions of euros a minority share of Skyy Spirits LLC then entirely acquired in 2009 and Ridenominata Campari America the ownership of the Zedda Piras brand, through the acquisition in 2002 of Sella & Mosca; The acquisition of the distillery and the Glen Grant brand in 2006. To this are added the stipulation of license or exclusive distribution agreements of products owned by third parties, such as the distribution of Skyy Spirits products and the distribution of Lipton tea Until 2006. In 2001 he share the Milan Stock Exchange. In 2005 the Novi Ligure plant was opened. With a financial commitment of 433 million euros, in 2009 she purchased Wild Turkey, holder of the Wild Turkey and American Honey brands: it is the largest acquisition ever done by Campari. With 2012, the acquisition of Lascales, leader of the Rum in Jamaica also arrives. In 2014 Campari acquired 100% of the Averna brothers, the historic company of Caltanissetta producing the homonymous Amaro and owner of the Braulio brands and Frattina. The value of the operation is 103.75 million euros, consisting of a price of 98 million and a net financial debt of 5.75 million euros. In 2016 Campari reached an agreement with the family that controls Societé des Produits Marnier LaPostelle (SPML), owner of the Grand Marnier brand, to detect 17.19% and launch an Opa at a unitary price of 8.05 euros per share on the shares on the market (in total 684 million euros). In the same year, in March, for 3 million he gave in a consortium of local entrepreneurs the Casoni manufacture business, a Modena company (production of liqueurs and bottling activities for third parties with factories in Modena and Slovakia) which was part of the group Averna. In December he sells the business of the wines Fermi, yielding Sella & Mosca and Teruzzi & Puthod srl to the ground Moretti distribution for 62 million. Also in December, for thirty millions of millions, the La Postolle in Chile wines. In October 2017 the company sells 80 million euros Lemonsoda, Oransoda and the Crodo brand (but not the Crodino) to the Danes of Royal Unibrew, known in Italy for Their flagship product, the Ceres beer. At the end of the year, the Campari Group detects Cognac Bisquit for 52.5 million euros from the Australian group Dismon. In December 2019 Group Campari announced that he has found an agreement with Baron Philippe de Rothschild S.a. To detect for a figure equal to about 60 million € its distributor on the French market Philippe de Rothschild France Distribution (RFD); The purchase is perfected in February 2020 and the name of the acquired company is changed to Campari France Distribution.