Aperol is the perfect aperitif. In color lively orange, it has an unmistakable sweet-amaro taste, thanks to a very secret and never varied recipe, which provides infusions of fine raw materials, herbs and roots in perfect harmony. Another strong point his alcoholic lightness, only 11 degrees.

Aperol was produced at the first time in 1919 in Padua by the Barbieric Brothers emphasizes the revolutionary idea of ​​a light and pleasant aperitif, just 11th. Since then, the popularity of Aperol has grown exponentially, thanks to its fresh flavor and the ability to mix with various other drinks, giving an unmistakable taste even to the most elaborate cocktails. Since 2003 Aperol has been part of Campari Group, and has reached new records of popularity and diffusion.

• Spritz recipe:

Fill in ice a glass or a cocktail glass

Pour Prosecco followed by Aperol

Add a spray of soda

Complete with a slice of orange

Agency

Campari Group

Since 1994 Luca Garavoglia (born in 1969) has been president of the company, as well as number one of the family who controls the majority of Campari, already announced director on behalf of Fiat in 2012 of RCS Mediagroup, only since March 2014 entered the board of directors as a member of the Committee for remuneration and appointments.

Since 1995, the company has embarked on a policy of great corporate development through about 20 acquisitions of other operators in the sector, including:

The Italian activities of Koninklijke Bolswessanen NV, better known as Bols, with the brands Crodino, Cynar, Lemonsoda, Oransoda, Blancosarti, Crodo and the license for the production and marketing for Italy of the Amaro Jägermeister: the operation requested a Commitment of 350 billion lire, but made 20% of the Italian alcohol market reaches the group and 23% of the aperitif sector the activities of the Barbero 1891 and the Openol brands, Aperol Soda, Mondoro, Barbieri and Serafino, by agreement from 150 Millions of euros a minority share of Skyy Spirits LLC then entirely acquired in 2009 and Ridenominata Campari America the ownership of the Zedda Piras brand, through the acquisition in 2002 of Sella & Mosca; The acquisition of the distillery and the Glen Grant brand in 2006. To this are added the stipulation of license or exclusive distribution agreements of products owned by third parties, such as the distribution of Skyy Spirits products and the distribution of Lipton tea Until 2006. In 2001 he share the Milan Stock Exchange. In 2005 the Novi Ligure plant was opened. With a financial commitment of 433 million euros, in 2009 she purchased Wild Turkey, holder of the Wild Turkey and American Honey brands: it is the largest acquisition ever done by Campari. With 2012, the acquisition of Lascales, leader of the Rum in Jamaica also arrives. In 2014 Campari acquired 100% of the Averna brothers, the historic company of Caltanissetta producing the homonymous Amaro and owner of the Braulio brands and Frattina. The value of the operation is 103.75 million euros, consisting of a price of 98 million and a net financial debt of 5.75 million euros. In 2016 Campari reached an agreement with the family that controls Societé des Produits Marnier LaPostelle (SPML), owner of the Grand Marnier brand, to detect 17.19% and launch an Opa at a unitary price of 8.05 euros per share on the shares on the market (in total 684 million euros). In the same year, in March, for 3 million he gave in a consortium of local entrepreneurs the Casoni manufacture business, a Modena company (production of liqueurs and bottling activities for third parties with factories in Modena and Slovakia) which was part of the group Averna. In December he sells the business of the wines Fermi, yielding Sella & Mosca and Teruzzi & Puthod srl to the ground Moretti distribution for 62 million. Also in December, for thirty millions of millions, the La Postolle in Chile wines. In October 2017 the company sells 80 million euros Lemonsoda, Oransoda and the Crodo brand (but not the Crodino) to the Danes of Royal Unibrew, known in Italy for Their flagship product, the Ceres beer. At the end of the year, the Campari Group detects Cognac Bisquit for 52.5 million euros from the Australian group Dismon. In December 2019 Group Campari announced that he has found an agreement with Baron Philippe de Rothschild S.a. To detect for a figure equal to about 60 million € its distributor on the French market Philippe de Rothschild France Distribution (RFD); The purchase is perfected in February 2020 and the name of the acquired company is changed to Campari France Distribution.