Creativity and authenticity in the cuisine of Massimiliano Poggi all the vegetables of the summer, the most crunchy ones of the Ratatouille or, even better, of the Sicilian caponata, called to collect a straw and hay tagliatella rich in an anthological and irrepressible mediterraneanism. "I keep in me the warmth of training in Romagna and the theoretical and technical rigor of professional experience in France. I find inspiration in the slow and natural rhythms of the countryside, in living in contact with the earth. Mine is a cuisine that evokes in form And in essence, the memories of childhood and Sunday lunch, made of genuine ingredients. " Chef Massimiliano Poggi The magic of the egg gives life to a gold -colored pasta which in a few minutes of cooking takes on an elastic and porous structure, capable of collecting the sauce in the best possible way. Typical of tradition, but of contemporary nature our straw and hay are perfect for a daily meal that does not give up the taste of the party.

The brand

Barilla G. and R. Fratelli S.p.A, simply known Barilla, is an Italian multinational company in the food sector, operating in the dry pasta market, ready -made sauces, baking products, flour and bread.

Barilla was founded in 1877 in Parma in Strada Vittorio Emanuele 252 (today Strada della Repubblica) by Pietro Barilla Sr., Descending from a family of panettieri; The activity was born as a shop for the production of bread and pasta.

The company enlarged in 1908. In 1910 the Barilla rented a building (which later became the owned of them) not far from the shop, just outside Barrier Vittorio Emanuele, and inaugurated a new pasta factory, equipped with a ""continuous production oven "". In the same year, the Parmesan sculptor Emilio Trombara made the first brand of the company, ""The Garzone with the egg"". The egg - with reference to egg pasta - became the graphic brand of the company; For many years the logo was precisely a stylized egg, with the name of the company inside the red yolk surrounded by the white albume.

After the death of Pietro Barilla sr. The direction of the company passed entirely in the hands of the sons Riccardo and Gualtiero. It was since then that Barilla increased the production and distribution of products, thanks to a technological innovation that would allow it to transform quickly, during the 1920s and 1930s, into the most important company in the sector in Emilia-Romagna.

Advertising slogan

While in Italy, for the Barilla pasta, the slogan was used ""where Barilla is home"", they used very different ones in other countries: in the United States of America, Barilla is known as The Choice of Italy (Trad. ""The choice of Italy""), while in French one is used similar, les pâtes préférées des italiens (trad. ""The favorite Italian pasta""). From 2017 to 2021 the Slogan Masters of Pasta has been used internationally. From April 2021 the slogan used is to sign of love, in Italy a gesture of love.